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	<title>Diary of a 2nd start-up</title>
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	<link>http://kkstartsagain.wordpress.com</link>
	<description>Entrepreneurial adventures, round 2</description>
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		<title>Diary of a 2nd start-up</title>
		<link>http://kkstartsagain.wordpress.com</link>
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		<item>
		<title>IT&#8217;S ALIVE: Business Launch</title>
		<link>http://kkstartsagain.wordpress.com/2009/09/23/its-alive-business-launch/</link>
		<comments>http://kkstartsagain.wordpress.com/2009/09/23/its-alive-business-launch/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 12:09:29 +0000</pubDate>
		<dc:creator>k2round2</dc:creator>
				<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Hopes & Fears]]></category>
		<category><![CDATA[aMember]]></category>
		<category><![CDATA[business launch]]></category>
		<category><![CDATA[membership model]]></category>
		<category><![CDATA[subscription model]]></category>

		<guid isPermaLink="false">http://kkstartsagain.wordpress.com/?p=107</guid>
		<description><![CDATA[OK, it has been awhile&#8230;.  So 5 key points to catch up: 1. I completed the prototype phase of the new business (which lasted about 6 months), and I think rather successfully. I received a fair amount of feedback on the site, class content, etc etc. Enough positive feedback to make me confident to invest [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kkstartsagain.wordpress.com&amp;blog=5913589&amp;post=107&amp;subd=kkstartsagain&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">k2round2</media:title>
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		<title>Two Months later&#8230;.update on new business development</title>
		<link>http://kkstartsagain.wordpress.com/2009/06/21/two-months-later-update-on-new-business-development/</link>
		<comments>http://kkstartsagain.wordpress.com/2009/06/21/two-months-later-update-on-new-business-development/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 01:29:57 +0000</pubDate>
		<dc:creator>k2round2</dc:creator>
				<category><![CDATA[Hopes & Fears]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[start-up]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://kkstartsagain.wordpress.com/?p=105</guid>
		<description><![CDATA[Quick update: 1. Been head-down creating content for the new biz. It is taking much longer to create each of the online courses than I expected. I have 7 courses done now, but 2 more are ready to be narrated. 2. The web site that I thougth was ok, and that friends and business pals [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kkstartsagain.wordpress.com&amp;blog=5913589&amp;post=105&amp;subd=kkstartsagain&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">k2round2</media:title>
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		<title>My name is Kathryn and I&#8217;m A Social Networking Addict</title>
		<link>http://kkstartsagain.wordpress.com/2009/04/18/my-name-is-kathryn-and-im-a-social-networking-addict/</link>
		<comments>http://kkstartsagain.wordpress.com/2009/04/18/my-name-is-kathryn-and-im-a-social-networking-addict/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 13:40:31 +0000</pubDate>
		<dc:creator>k2round2</dc:creator>
				<category><![CDATA[Business strategy]]></category>

		<guid isPermaLink="false">http://kkstartsagain.wordpress.com/?p=103</guid>
		<description><![CDATA[Been heads down the past few weeks working on content creation (kinda important since that&#8217;s my product!) and social networking. OHMYGOD social networking is the ultimate form of procrastination! I had no idea.  I&#8217;m like a drug addict.  I started with a little LinkedIn&#8230;just a basic profile&#8230;then joined a couple more groups&#8230;started on Twitter&#8230;installed Tweetdeck&#8230;updated [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kkstartsagain.wordpress.com&amp;blog=5913589&amp;post=103&amp;subd=kkstartsagain&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">k2round2</media:title>
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		<title>Web site rev coming soon!</title>
		<link>http://kkstartsagain.wordpress.com/2009/04/03/web-site-rev-coming-soon/</link>
		<comments>http://kkstartsagain.wordpress.com/2009/04/03/web-site-rev-coming-soon/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 13:01:59 +0000</pubDate>
		<dc:creator>k2round2</dc:creator>
				<category><![CDATA[Hopes & Fears]]></category>

		<guid isPermaLink="false">http://kkstartsagain.wordpress.com/?p=101</guid>
		<description><![CDATA[Traffic to the site is lackluster (25 visitors a day most days, a few 40-50 days), but I still haven&#8217;t turned on most of my planned marketing activities.  I am waiting for the next site update to go live.  The designer came up with some improvements based on the initial feedback we received, and I [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kkstartsagain.wordpress.com&amp;blog=5913589&amp;post=101&amp;subd=kkstartsagain&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">k2round2</media:title>
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		<title>Status Update</title>
		<link>http://kkstartsagain.wordpress.com/2009/03/30/status-update/</link>
		<comments>http://kkstartsagain.wordpress.com/2009/03/30/status-update/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 13:40:23 +0000</pubDate>
		<dc:creator>k2round2</dc:creator>
				<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[scribd  slideshare]]></category>

		<guid isPermaLink="false">http://kkstartsagain.wordpress.com/2009/03/30/status-update/</guid>
		<description><![CDATA[Now that the site is officially launched, how well am I doing at getting the word out? I posted the eBook to Scribd a week ago: 50 views and 2 downloads so far. I also posted to SlideShare a week ago: so far 176 views. The website itself: 254 visitors to date. Twitter: I now [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kkstartsagain.wordpress.com&amp;blog=5913589&amp;post=100&amp;subd=kkstartsagain&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">k2round2</media:title>
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		<item>
		<title>Launch!</title>
		<link>http://kkstartsagain.wordpress.com/2009/03/24/launch/</link>
		<comments>http://kkstartsagain.wordpress.com/2009/03/24/launch/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 15:39:34 +0000</pubDate>
		<dc:creator>k2round2</dc:creator>
				<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Hopes & Fears]]></category>
		<category><![CDATA[Operations & Logistics]]></category>
		<category><![CDATA[Sales & Marketing]]></category>
		<category><![CDATA[PRWeb]]></category>
		<category><![CDATA[slideshare]]></category>

		<guid isPermaLink="false">http://kkstartsagain.wordpress.com/?p=98</guid>
		<description><![CDATA[The store finally launched yesterday, 3/23/09. Yay! So with that, I started some traffic driving activities. My plan is to move slowly.  I still want the ability to make improvements before I go completely full-steam ahead.  So far: 1. Mad Mimi newsletter out to 300 contacts 2. Press release promoting the book sent to PR [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kkstartsagain.wordpress.com&amp;blog=5913589&amp;post=98&amp;subd=kkstartsagain&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">k2round2</media:title>
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		<title>Shopping carts, credit cards, and too many passwords</title>
		<link>http://kkstartsagain.wordpress.com/2009/03/21/shopping-carts-credit-cards-and-too-many-passwords/</link>
		<comments>http://kkstartsagain.wordpress.com/2009/03/21/shopping-carts-credit-cards-and-too-many-passwords/#comments</comments>
		<pubDate>Sat, 21 Mar 2009 13:04:10 +0000</pubDate>
		<dc:creator>k2round2</dc:creator>
				<category><![CDATA[About this blog]]></category>
		<category><![CDATA[Hopes & Fears]]></category>
		<category><![CDATA[Operations & Logistics]]></category>

		<guid isPermaLink="false">http://kkstartsagain.wordpress.com/?p=92</guid>
		<description><![CDATA[Here is the current status of the new biz: The shopping cart is STILL not done.  Agony. Every day there are 2 or 3 things that need to be tweaked. And tweaked.  Yesterday, while testing, I found out that AmEx is not accepting orders (though MC and Visa are). So I am trying to troubleshoot [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kkstartsagain.wordpress.com&amp;blog=5913589&amp;post=92&amp;subd=kkstartsagain&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">k2round2</media:title>
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		<title>Software s*cks</title>
		<link>http://kkstartsagain.wordpress.com/2009/03/15/software-scks/</link>
		<comments>http://kkstartsagain.wordpress.com/2009/03/15/software-scks/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 21:42:09 +0000</pubDate>
		<dc:creator>k2round2</dc:creator>
				<category><![CDATA[Hopes & Fears]]></category>
		<category><![CDATA[Operations & Logistics]]></category>
		<category><![CDATA[online training]]></category>
		<category><![CDATA[pointecast]]></category>

		<guid isPermaLink="false">http://kkstartsagain.wordpress.com/?p=90</guid>
		<description><![CDATA[I have been thwarted by software. Yes, more delays. The store part of the web site is weeks behind&#8230;which means, so is revenue generation. All in all, I am a full 2 months behind schedule, if I am being really honest with myself. I started using Pointecast software for my flash authoring.  I am creating [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kkstartsagain.wordpress.com&amp;blog=5913589&amp;post=90&amp;subd=kkstartsagain&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">k2round2</media:title>
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		<title>Still a WIP</title>
		<link>http://kkstartsagain.wordpress.com/2009/03/05/still-a-wip/</link>
		<comments>http://kkstartsagain.wordpress.com/2009/03/05/still-a-wip/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 15:52:35 +0000</pubDate>
		<dc:creator>k2round2</dc:creator>
				<category><![CDATA[Hopes & Fears]]></category>
		<category><![CDATA[Authorize.net]]></category>
		<category><![CDATA[hostgator]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://kkstartsagain.wordpress.com/?p=87</guid>
		<description><![CDATA[Just a journal update on the launch: 1. I finished getting merchant and gateway status from Authorize.net yesterday. Overall, a simple process. The account person assigned to me responded quickly to my novice questions. 2. SSL certificate. I was ignorant and did not realize I had to buy this separately. Luckily I have a business [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kkstartsagain.wordpress.com&amp;blog=5913589&amp;post=87&amp;subd=kkstartsagain&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">k2round2</media:title>
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		<title>Getting the website market-ready</title>
		<link>http://kkstartsagain.wordpress.com/2009/03/01/getting-the-website-market-ready/</link>
		<comments>http://kkstartsagain.wordpress.com/2009/03/01/getting-the-website-market-ready/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 16:21:21 +0000</pubDate>
		<dc:creator>k2round2</dc:creator>
				<category><![CDATA[Hopes & Fears]]></category>
		<category><![CDATA[Operations & Logistics]]></category>
		<category><![CDATA[crowdspring]]></category>
		<category><![CDATA[magento]]></category>

		<guid isPermaLink="false">http://kkstartsagain.wordpress.com/?p=81</guid>
		<description><![CDATA[The website is still not done.  The current status: 1. I did find someone new to do the shopping cart, but he (reasonably) asked for 2 weeks.  Finding someone who knows Magento or zen cart AND Authorize.net was a little tricky. A lot of people say they can do it, but have very few examples. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kkstartsagain.wordpress.com&amp;blog=5913589&amp;post=81&amp;subd=kkstartsagain&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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